Obviously you are missing the rebranding ad repositioning already happened around Google+. This platform is now the face of Google My Business that lets businesses have the right identity. This angle is working increasingly well. I predict a marketplace for business applications to be rolled out pretty soon with an integration API for creating apps that can be attached to a Google+ page. For example an appointment system for Dentists, or a simple order system for a restaurant. This is going to be a big play.